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Sampling service continues international growth by entering Canada.
November 14, 2014
By: Christine Esposito
Birchbox has launched in Canada, marking the sixth country the company has expanded into to since launching in the US in September 2010. With data and insights gleaned from the success of the other four international markets it has penetrated since the acquisition of JolieBox in September 2012 (UK, Spain, France and Belgium), the brand says it is well poised to enter the Canadian market and apply their tried-and-true business model to a new customer base. “Since our launch in 2010, we’ve had tens of thousands of customer inquiries regarding shipping to Canada,” said Birchbox co-founder and co-CEO Katia Beauchamp. “So we’re thrilled to finally bring Birchbox north of the border.” Boxes can be purchased currently, and shipping will commence next month. Birchbox recently came under fire after an online petition requested that the firm take a stance on including companies that test on animals, as reported on Happi.com.
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